The new era of Pat Strenc, which begins in 2025 under the name ‘Saori’, marks an exciting chapter of innovation and creativity. This process reflects the very essence of the brand: a journey where the soul, travelling thousands of miles, is nurtured by a unique vision of the world, cultivating diverse and enriching connections in the present. At its core, ‘Saori’ symbolises blossoming, a concept deeply aligned with Pat Strenc's values, which seeks to inspire its followers to grow, transform and connect. This new phase not only opens doors to fresh perspectives, but invites you to discover a Universe of possibilities, where art, inspiration and global connection intertwine, driving a continuous evolution that is at the heart of the brand.